Optimize HD TV picture quality

Sports look natural

Movies as director intended

Why optimize your HD TV?

High definition (HD) displays are not optimized for in-home viewing when they come 'out of the box'.

The human eye/brain is a very adaptive system. Many viewers are content to watch inaccurate images from un-calibrated equipment. They don't realize that the picture is not scientifically adjusted to industry standards.

How can this be?

Retail HDTV manufactures adjust their products to compete successfully in-store with other manufacture's products. Marketing & selling product is the most important consideration. Getting the product into the consumer's home is the number one priority.

This results in most products displaying pictures with excessive 'pop' and 'brightness'. The whites are 'too blue' (think laundry detergent with blue crystals) and greens are 'over-saturated' and not natural looking (think neon-florescent/cartoon-like).

Once the product is in the customer's viewing environment, many variables impact picture quality including: ambient light, wall colors, lighting, window reflections, etc. The manufacturer can't anticipate these variables; so the product's view modes/presets are just guesses.

Additionally, the above mentioned 'marketing features' continue to fundamentally alter the picture quality. Even with the best available viewing mode/preset selected.

Do you have a dedicated home theater with controlled/dim lighting?

Do you watch HDTV in a brightly lit room?

What's Important for Excellent HDTV-Picture-Quality
Why-Calibrate-HDTV to Your Viewing Environment?
Video-Calibration-Cost-Benefit of HD TV Professional Calibration
video-calibration-cost-benefit: DIY or Professionally Calibrate HD TV ?
UHDTV Calibration Equipment
The UHDTV calibration equipment I use to perform a Ultra High Definition TV calibration includes a light meter, signal generator & control software.
video-calibration-report, what does a professional report look like?
What does a professional video-calibration-report look like? video_calibration_summary_report links are below...
To understand the before vs after report I provide, scan theseTV calibration_key_terms
FAQ_3D_Video_Consumer_Electronics, Do I need new equipment? new cable? HDMI 1.3 OK for 3D?
Video-Calibration-Equipment for video calibration
Video-Calibration-Equipment for a professional video calibration
HDTV-Calibration-cost will vary depending of type equipment and the location
Troubleshoot HDMI Video
Sometimes you must Troubleshoot HDMI Video system before you perform a professional video calibration
TV Calibration Glossary
tv calibration glossary & video calibration glossary
Video Calibration Links
Video Calibration Links
Here are some customer tv_calibration_reviews of my hdtv-calibration.com services.
About me
This page provides some information about me
Contact me directly for more informaiton about Tucson-HDTV-calibration-contact